Practical program
A 12-week founder-led program prescribed after Keyteller Discovery when the venture needs an evidence-to-execution system. Cohort format, availability, and fees are confirmed after the diagnostic conversation.
Curriculum
Four connected cycles move from a question worth testing to a plan your team can run. The artifact from one phase becomes the input to the next.
Focus: make the problem, customer, and critical assumptions specific enough to test.
A problem thesis, evidence plan, and decision log.
Run focused customer and market evidence-gathering cycles.
Focus: decide what the venture will deliver, for whom, and how the work can operate.
A defined offer, model assumptions, and delivery sequence.
Map the value exchange, constraints, and initial operating choices.
Focus: put the smallest useful version in front of real users and learn from the response.
Pilot findings, revised assumptions, and next decisions.
Design, run, and review a bounded test with real market feedback.
Focus: convert what you learned into priorities, owners, measures, and a review rhythm.
A 90-day plan, scorecard, and operating cadence.
Set the decisions, measures, and accountabilities that govern the next stage.
Format
This is a working program, not a course library. The format gives founders a way to make decisions while the venture is still moving.
Structured sessions to surface the decision, test the evidence, and decide the next move.
A regular review point for progress, blockers, and decisions that cannot wait for the next phase.
Where the cohort format applies, founders test their thinking against peers working through real constraints.
The work is your venture: evidence, choices, and operating artifacts - not abstract coursework.
Fit
The Method is strongest when the team is ready to exchange vague ambition for testable choices and an explicit operating rhythm.
Discovery determines whether the Method is the right prescription, what the work should centre on, and the smallest useful next step.