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Discipline

Product
discovery

Structured validation before build: hypotheses, evidence thresholds, and sequencing. Used when Discovery shows the team is building around an untested constraint.

The constraint

When this discipline is useful

The team is choosing what to build without a shared view of the problem, the evidence required, or when to stop.

Discovery recommends this discipline when the next useful work is to test a hypothesis, not to expand the product.

What the work produces

Outputs and boundaries

You leave with

  • A problem thesis and evidence plan
  • Explicit pivot, persevere, or stop gates
  • A sequenced build that matches the evidence

This is not

  • A workshop that produces slides and no decision
  • A backlog groomed without evidence thresholds
  • A prototype used to delay a hard no

How we apply it

Operating principles

Name the decision

Discovery work is only useful if it changes a specific next move the team is about to make.

Set the evidence bar first

Agree what would confirm or kill the hypothesis before gathering more interviews.

Stopping is a feature

A clean stop prevents sunk-cost drift and keeps capital on the constraint that matters.

Book a call before you add more work

Bring the constraint. We will say whether this discipline belongs in the next engagement, or whether to pause.